Hasbro were looking to promote their two new characters Princess Cadance and Shining Armor together with other associated products in the range and were offering readers within Disney Princess Magazine an opportunity to win a Royal Wedding Party Pack. With this in mind I made full use of all the assets Hasbro provided to create an execution that would be visually appealing to young girls and draw them into the competition on offer whilst exposing them to full range of My Little Pony products available.
Lead-in Page
A big, bold image of the two hero characters and big clear heading to draw the reader in.
Inside Spread - Call to Action
Minimal copy briefly explaining the story behind the wedding theme and directing young girls to get involved in the competition and immerse themselves around the My Little Pony imagery and branding.
Page Leading Out
A showcase of the My Little Pony Wedding product range to keep it top of mind in little girls.
